This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.Everybody talks about how Comcast turned their customer service reputation around by setting up the Comcast Cares account on Twitter. But it wasna#39;t Comcast that did it. It was Frank Eliason, setting out on his own to solve a problem.
Title | : | Social Media Success! |
Author | : | Janet Fouts |
Publisher | : | Happy About - 2009 |
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