Mechanical Brides

Mechanical Brides

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Considering gender segregation, both implicit and explicit, this text explores the workplace and home by linking appliances and business equipment to their life in culture. The social, economic and sexual meanings of objects revealed through advertising, photo-journalism, film stills and an analysis of changing design styles. The text should appeal to those interested in advertising, industrial design, American studies or women's studies.BELOW A Bendix automatic washer rises above a landscape of obsolete wringer -type machines in this illustration from an ad in Fortune, 1947. Glittering on ... The Bendix automatic washing machine ABOVE was available as early as 1938, and was widely promoted in the late 1940s. The machine ... ABOVE The principle of agitation is explained in this 1950 diagram. ... The Frigidaire Company. BELOWanbsp;...

Title:Mechanical Brides
Author: Ellen Lupton
Publisher:Princeton Architectural Press - 1993

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