Die Personalmarketing-Gleichung

Die Personalmarketing-Gleichung

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The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.EinfA¼hrung in die Betriebswirtschaftslehre, Reinbek bei Hamburg 1966 KOTLER, P./KELLER, K.L./BLIEMEL, F.(KOTLER etal. ... KUNERTH, B./MOSLEY, R.(2011): Applying employer brand management to employee engagement. Strategic HRanbsp;...

Title:Die Personalmarketing-Gleichung
Author: Dirk Lippold
Publisher:Walter de Gruyter GmbH & Co KG - 2014-05-21

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